Reduce Scrapping and Smelting, Promote Component Reuse > Unpowered, Hand Tools
> Repair Tools and Wrenches
> DuPage County
> Used
> Rare copywriting classic 1908 psychology of advertising
Rare copywriting classic 1908 psychology of advertising
1908 Classic The Psychology of Advertising - Walter Dill Scott
Here s what he says about this work:
The only book on advertising I read as a youth was written by Professor Walter Dill Scott of Northeastern University and was titled The Psychology of Advertising . I still think it is one of the finest books ever written on the subject and that his formula for successful advertising has never been surpassed.
I'm not going to spend much time trying to convince you that you should read this book and find out all the secrets it holds.
Ken McCarthy on Walter Dill Scott
Although some of the expressions are slightly dated the concepts are just as valid today as they were nearly a century ago when Professor Scott first introduced them. In fact, it s a fair bet that not 1 in 100 so-called gurus could even tell you who Professor Scott was. But their borrowed ideas and much of their secret information is probably derived from what he discovered all those years ago.
To be honest with you, this is a classic manuscript and then some, and it is fairly hard to read. The secrets are in there but, you ve just got to search a little bit harder that s all. You may want to read this book several times before some of the points are rammed home to you.
However, you don t necessarily have to do that. Some of the out-dated material has been edited out and the bullet points below highlight all the most important points for you, so you can get straight down to the nitty-gritty:
* Use the irresistible power of direct commands to achieve immediate action to your ads. Professor Scott found certain words that work wonders. This is on page 136
* The little-known psychological trigger to gaining a prospect s immediate attention. Find this on page 18
* Solve one of the biggest problems all advertisers face getting attention! Here are 4 psychological principles that really work. You ll find them on page 87
* The 5 immutable laws of idea association . Find out on page 56 why you need to start using these.
* 4 secrets to making your ad stick to a prospect s memory like Velcro. Most people forget any message within 2 seconds don t let that happen to your ad with the information contained on page 9
* One glaring mistake most companies make (even today) that are costing them thousands in lost sales. Could you be making this same glaring mistake? You ll never know unless you go to page 33
And this is just the tip of the iceberg because you ll also discover:
* What triggers you can use to enter your prospects mind just as they re thinking of your product or service. You ll find what they are on page 63
* 2 ways you can use the power of suggestion to create immediate action. See page 49
* How to make your product or service so well known that your competitors ads will actually work for you. Find out how on page 32
* 3 key points to making fusion work for you instead of against your ad. Very important for any kind of product that needs a credibility boost. See page 101
* What to do so that your product or service is the only possible choice a prospect can make. Find out the two ways to make sure that this happens. See page 130
* What kind of pictures succeed to attracting attention. See page 11
At 140 pages, this one advertising classic would be worth every cent of this special offer. (a $97 value)
1908 Classic - The Psychology of Advertising
